For Fantawild Animation, this back-to-school season is extremely fruitful. In addition to the Russian release of two Boonie Bears films, Fantawild is also having a wide Latin American release of Boonie Bears: The Big Shrink. The film, distributed by Cinecolor Films, will hit the big screen in Peru and Colombia this September, respectively on the 7th and 12th. It will later be brought to Mexico by Cinemex and Brazil by Lanca.
In Peru, Cinecolor is working exclusively with Cineplanet, the dominant cinema chain in the country, to release the film in almost all its cinemas. That means the animation will be available in about half of all cinemas in the country.
Cinecolor Films Colombia, Disney’s distributor in the territory, is no less excited about this release, given that the previous installment “made history” in the country’s box office.
“Since its first installment, this property has become very important to the Latin American market,” says Armando Aguilar, Distribution Manager at Cinecolor Films Colombia, “That’s why we are eager to see the next version in Colombian cinemas.”
The company will have a sneak preview of the film for the media and influencers to spread the word about the release. It will also promote and advertise on digital platforms like YouTube Kids.
After the Latin American release, rights to distribute the Boonie Bears franchise will then go to Sony Pictures Television.
Boonie Bears: The Big Shrink, featuring Beth Behrs, is the fifth installment in the Boonie Bears franchise produced by Fantawild Animation. The family-friendly film first premiered in China in 2018 and yielded over $96 million in the domestic box office.
The Boonie Bears brand is one of the most famous animation brands in China. It has so far left footprints in over 100 territories and made over $415 million in box office for Fantawild Animation, making it an important Chinese player in the international animation market.