It’s a new year which means a new journey. The Boonie Bears were incredibly honored to be nominated for Best Asian Property of the Year at the 15th annual Hong Kong International Licensing Show from January 9 to January 11---the first stop of its 2017 global tour.
As the top animation brand in China, Fantawild enjoys an ardent fan following for its animated programs, laying a solid foundation for the development for its licensing business. Among them, Boonie Bears has become one of China’s hottest brand and ranks first in TV ratings and new media. This year, Fantawild is releasing two brand-new productions --- the Boonie Cubs TV series and the theatrical release of our feature length movie Boonie Bears: Entangled Worlds.
Boonie Bears boasts more than 2000 kinds of merchandise covering multiple categories including home supplies, stationery, toys, food & beverages, household supplies, sporting goods, children’s apparel and shoes, electronic products, and many more. Our brand has had the pleasure cooperating with over 200 well-known companies including the Yili Group, Infiniti, Mondelēz International, Huiyuan Juice Group, Baleno, Anta, and Yihai Kerry Investment, bringing in over 2 billion CNY annually.
Over the course of the three-day licensing show, guests demonstrated great interest in our large and diverse display of consumer products, including plush toys, alarm clocks, and even a toy of a popular character from the new film series --- Coco the robot. The adorable bear brothers and Logger Vick drew a large number of fans of all ages for warm hugs and pictures. The Boonie Bears had a great time in Hong Kong, setting an amazing tone for the rest of our world tour. We hope to see you next time in February at the Berlin International Film Festival!
Consumer Products on Display
The bear brothers and Logger Vick were invited for a photo session with fans.